Almost all of the web sites I manage are sitting on inexpensive accounts with BtoBDomains.com. It’s a reliable host, and includes free click-to-install applications like WordPress, and free email. Unfortunately for small organizations, there is a cap on how many emails you can send with Outlook (or any other desktop email client) in a 24-hour period. Fortunately for those same organizations, it’s forcing many of them to stop sending their promotional emails using Microsoft Outlook — which is a great tool for business correspondence, but a crappy one for managing your message.
The following instructions are to answer two questions:
1) How do we get around the host’s limit of 250 SMTP (outbound messages sent with email software on your laptop) messages per 24-hour period? [Note that there is no limit to outbound messages sent from the host's webmail interface.]
2) How do we format the body of a message so that it will look presentable on all/most email clients? [A high priority is to include inline images -- that should not appear to recipients as attachments.]
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For part (1), realize that there are actually THREE methods to send email with your hosted email account:
A) Using the webmail client provided by the host
B) Using email software on your PC/Mac/handheld (Outlook, Apple Mail, Thunderbird, Entourage, iPhone, Droid, Blackberry, etc.)
C) Giving your GMail account access to send and receive your hosted mail.
For this exercise, we will be concentrating on (C), which gets around usability issues (A) and SMTP limits (B) of the other two options.
You will need:
- Your hosted email username (NAME@YOURDOMAIN.COM) and password
- A free GMail account (go to http://GMail.com to create one if you don’t have one yet.)
After you get logged in on Gmail.com, navigate this way to add your hosted email account to your GMail account:
/ Settings / ‘Accounts and Import’ tab / ‘Send mail as:’ section / ‘Send mail from another address’ /
After you go through the steps as GMail will prompt you, there will be a new feature added to the top of every new message you compose — which is, a pull-down menu that lets you select WHICH email address this message will be sent from (your hosted account, or your GMail.com account).
There are no limits to how many emails a day you can send this way; though we recommend that you put no more than 100 recipients in the BCC field each time you send.
OPTIONAL: In the same area under ‘Settings’, you can have the GMail account receive inbound messages that land in your hosted account. This is not necessary for this exercise; but may be convenient for some users. To do so, navigate here:
/ Settings / ‘Accounts and Import’ tab / ‘Check mail using POP3:’ section / ‘Add POP3 email account’
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For part (2), you’ll need to make a minor change to your GMail account to add an ‘Insert Image’ button to the toolbar.
Instructions are here:
http://gmailblog.blogspot.com/2009/04/new-in-labs-inserting-images.html”>
Some things to remember when designing the message body:
- Not all email clients present content the same way. Keep things as simple as possible.
- Graphics should never be larger than 600 pixels wide. Resize them BEFORE adding them to the message.
- Some email clients will block images no matter what you do. Remember to include enough appropriate text content so every recipient understands your message.